Festival directors and producers offer advice on the world music festivals of Europe that is tailored to the needs of Korean performing arts organizations, and discuss how to prepare for a successful overseas tour. Patrick de Groote, who is a delegate director of EFWMF (European Forum of Worldwide Music Festivals), the director of SFINKS festival, and who visited Korea during PAMS 2008, gives an overview of the research, preparation and communication dynamics involved in participating in World Music Festivals in Europe. Mark Ringwood, president of Roots around the World and a successful presenter of traditional Korean musical groups in the UK, provides an overview of the world music market in the UK, and shares his expertise on preparing for tours, working with agents, and more.

There is considerable interaction between the US, Canada and Korea in the areas of arts and culture, but how much do Koreans really know about the North American performing arts market? During the Academy session, the overall characteristics of the North American Performing Arts Market will be identified, and strategies for approaching it will be discussed. Presentations will be provided on the most effective methods of US market and Canadian market.

	Date: Oct. 12 (Mon) 15:30-17:30
	Namsan Arts Center
	Sessions Topic Presenter Sessions 1 Understanding the US performing arts market, and making a strategic entry Sandra Gibson, President & CEO, Association of Performing Arts Presenters (APAP) Sessions 2 Importance and role of university presenters in the US Ken Foster, Executive Director, Yerba Buena Center for the Arts Sessions 3 Understanding the Canadian performing arts market, and making a strategic entry Alain Paré, Founder and CEO, CINARS Sessions 4 Importance and role of the Canadian performance agency Barbara Scales, Latitude 45 President Arts Promotion(agency) Panel discussion Panel discussion and Q&A
	Moderator: Shin-Eui PARK
	Professor, Dept. of Arts & Cultural Management, Graduate School of Business Administration, Kyung Hee University Since 2008, Ms. Park has served as the Chairperson of the Korean Society of Arts and Cultural Management. She is a professor in the department of Arts & Cultural Management in the Graduate School of Business Administration at Kyung Hee University and is also the President of the Center for Arts & Cultural Management. She also served as the Chairperson of the <South and North Korea, and International Relations Committee> under Arts Council Korea (ARKO), as a committee member of the <Gwangju Cultural City Committee for the Hub City of Asian Culture> under the direct supervision of the President of the Republic of Korea, as a member of the Policy Evaluation Committee of the Office for Government Policy Coordination under the Prime Minister's Office, and as an evaluation committee member of the Cultural Properties Administration under the Ministry of Culture, Sports, and Tourism.

	Sandra Gibson
	Sandra Gibson, who joined as the President & CEO of the Association of Performing Arts Presenters (APAP) in 2000, has successfully increased the number of APAP members by 50% since her inauguration. She has served in many arts service organization, including the arts committee for the regions located in Long Beach, and as the US committee member at UNESCO (2004-2008).
	ㆍ Association of Performing Arts Presenters (APAP) The Association of Performing Arts Presenters (APAP) aims to share information and ideas on performing arts presentation. The APAP conference is held each January in New York, which is the largest arts market in U.S. In addition, APAP conference is one of the most effective ways to approach the North American Performing Arts Market. ㆍ Presentation overview Let’s get an overview of the US market from Sandra Gibson, President & CEO of the Association of Performing Arts Presenters (APAP), the largest art market in the US, and identify potential strategies for Korean organizations or artists in the US markets.
	Ken Foster
	Ken Foster has served as the Executive Director of the Yerba Buena Center for the Arts since 2003, and has been working in the field of performing arts presentation for more than 20 years, directing programs at Millikin University, Penn State University and the University of Arizona. He also has been active in several national arts service organizations, including serving as the chair of the Board of the Association of Performing Arts Presenters from 2000-2003.
	ㆍ Yerba Buena Center for the Arts Yerba Buena Center for the Arts is a contemporary arts presentation institution in the San Francisco Bay Area that promotes the performing and visual arts. YBCA is well renowned for programming the works of living artists. ㆍ Presentation overview Let’s hear about the experiences of Ken Foster and study his experiences as a university programmer for 20 years, while considering the roles and importance of university presenters, which are characteristic of the US performing art market, as we seek ways that Korean organizations can leverage the key findings to enter the US market.
	Alain Paré
	Alain Paré, the founder and the CEO of CINARS, has many years of experience working as a manager and agent for artists, and established “Les Production Contour," which specializes in show production, in 1981. He has worked for all types of organizations that preserve and promote French culture, and served as the CEO of the Festivals Montréal, which were established in 1999.
	ㆍ CINARS CINARS is not-for-a-profit organization located in Montreal, Canada that was established in 1984. It strives to promote performing arts from Canada and Quebec (French cultural bloc) in the world market. In particular, it is focused on the development of all types of support systems that consider demand in the field, in order to enter the international market with the Canadian performing art. This is the first arts market held in the world, and it is hosted every two years. ㆍ Presentation overview Let’s get an overview of the Canadian market from Alain Paré, the founder and the CEO of CINARS, which is the largest market in Canada, and examine the potential strategies of Korean organizations for the Canadian market.
	Barbara Scales
	Barbara Scales established a agency called Latitude 45 Arts Promotion in 1981. She has not only played the role of agent for the performing arts, but also lectures on music, human rights, and the life of artists, and works as a concert manager at universities, high schools and regular conferences.
	ㆍ Latitude 45 Arts Promotion agency Established in 1981, Latitude 45 Arts Promotion is an agency that represents artists in the areas of early music, classical music, contemporary music, drama and dance. Current tour projects include the Tafelmusik Orchestra, Kleztory, The Nathaniel Dett Chorale, the Ardittti Quartet, the Nouvel Ensemble Moderne and others. Tea Music is the Korean organization that is on its artists’ roster. ㆍ Presentation overview Let’s learn about the role and importance of the agency, which is characteristic to the Canadian and US performing arts market, and learn from the experiences of Barbara Scales, who worked as a concert agent for 30 years, while we search for ways that Korean organizations can enter the market.