Performing Arts Market in Seoul 2009's Theme Session: Pre-production, Production and Distribution!
In line with the market vision of this year, which intends to include works in-production, Performing Arts Market in Seoul 2009's theme session goes beyond the marketing of finished work, under the theme of ‘Pre-production, Production and Distribution.’ This theme session is comprised of four sessions, including a main theme session and Distribution Networks in North America session, both of which deal with domestic and overseas support policy models and examples of projects that link ‘Pre-production, Production and Distribution,’ along with separate domestic and overseas presentation session on the creation and development stage, both of which deal with searching for actual production partners.

Developed as part of North America Focus, Distribution Network in North America provides objective information on the performing arts market in North America, by examining the distribution network, introducing actual cases of distribution of North American performances, and delivering focused information during panel discussions and Q&A.

	Date: Oct. 15 (Thu), 09:30-11:00
	Venue: Studio Byeol at the National Theater of Korea
	Sessions Theme Presenter Session 1 NPN Funds - Case studies of pre-production, creation and distribution through the NPN MK Wegmann, CEO, National Performance Network (NPN) Session 2 Joyce Theater a. w. a. r. d show - Creation of New work, Audience Development, and Distribution through the program MK Wegmann, CEO, National Performance Network (NPN) Session 3 Canada: How can networks help in the development and distribution of new work? Clothilde Cardinal, Artistic & General Co-Director, DANSE DANSE Panel discussion Panel discussion and Q&A -
	Moderator: Sungyeop LEE
	Sungyeop LEE worked for the Seoul Arts Center from 1987 to 2001 in the areas of performance planning and theater operation. Since 2002, LEE has been a professor in the School of Drama at Korea National University of the Arts. Currently, LEE is serving as the President of the drama ensemble, Wuturi Players, and is also involved as a committee member and executive with the Korean Association of Arts Management, Korea Arts Management Service, Korea Association of Performing Arts Producers, Seoul Drama Association, and the National Theater, as well as numerous other related institutions and organizations.
	NPN Funds - Case studies of pre-production, creation and distribution through the NPN The National Performance Network (NPN) supports creation and distribution through the network while providing direct support and program. Let’s study how this organization realizes its purpose through Performance Residences, the Freight Fund, the Performing Americas Project, the Creation Fund and the Pilot Program -Creative Development Phase of newly commissioned works-, by looking at actual case studies. ㆍ MK Wegmann MK Wegmann has worked as the Vice Supervisor of the New Orleans Contemporary Art Center (1978-1991) and as the President of the Junebug Production (1993-1999). Since 2000, she has been heading up the National Performance Network (NPN). She has also served and chaired on panels for the NEA, the Rockefeller Foundation, the Kentucky Art Committee and the Houston Cultural and Art Committee. In addition, she has provided consulting for not-for-profit art institutions for more than 25 years in the areas of long-term planning, organization development and system management. ㆍ National Performance Network (NPN) The National Performance Network (NPN) is a membership-based network of diverse art organizations and artists in the US, which aims to develop new audiences, expand the mobility of artists and their work, develop new works, and increase commissioning and cooperation capability of NPN members. To achieve this, NPN operates diverse support programs. Joyce Theater a. w. a. r. d show – Creation of New work, Audience Development, and Distribution through the program Joyce Theater’s a.w.a.r.d. show, which was launched in 2006, is a program in which the audience evaluates the 12 works that have selected from among the new dance works submitted from different parts of the US to select the winner, after which the winner is presented with the prize money. This program was born from a need to carry out in-depth communication with the audience regarding dance works, and includes an introduction on the manner in which works are discovered, audiences are developed and works are distributed. ㆍ Martin Wechsler Since 1996, Martin Wechsler has served as the Programming Director for the Joyce Theater, presenting more than 30 dance organizations every season that represent various genres, style and nations. In addition, he oversees a commissioning program that supports the creation of new works, and is responsible for the “EveningStars" program, a free outdoor dance festival that is held every year. He is now an active member of the New York Dance and Performance ("Bessies")’s Award Committee, and is co-producing the Bessie Awards Ceremony. ㆍ Joyce Theater Joyce Theater, which opened in a former movie theater in Chelsea, New York in 1982, is one of the most important dance presentation institutions in the US. It works in all genres of dance to configure exciting new works. The theater strives to develop audiences by leveraging diverse programs such as the season program, A.W.A.R.D, festival and dance training. Canada: How can networks help in the development and dissemination of new work? CanDance is an association of Canadian dance presenters, and has total of 31 member institutions, including Danse Danse. It plans a wide range of programs to increase the level of understanding of contemporary dance among audiences, and leverages its network to provide support for work interchange and coproduction. Likewise, a case study on distribution in Canada based on the association’s network will be introduced. ㆍ Clothilde Cardinal Clothilde Cardinal has worked as the Art Director (1995~1997) of the Festival TransAmériques (FTA), as well as the Art Director (1997~1999) of the Théâtre de la Ville in Longueuil. Since 1998, she has been hosting an annual networking meeting in Canada called the “Les Fenêtres de la création théâtrale,” which pursues cooperation between presenters and producers; this was inspired by his participation in a networking event held at the Avignon. Since 2000, she has served as the Artistic & General Co-Director for Danse Danse. ㆍ Danse Danse Danse Danse is a not-for-profit organization established in 1998. It introduces outstanding contemporary dance works from Canada and overseas to audiences in Quebec and across Canada. Along with the support provided for creation and distribution, it has showcased performances by 50 groups from 15 nations since its establishment. Pierre Des Marais and Clothilde Cardinal, who have served as joint artistic and general directors since 2000, program a contemporary dance season every year that introduces diverse and superb choreographers to the performing arts venues in Montreal. Danse Danse also provides a range of other support for creation and distribution.

LIP, the last of the Performing Arts Market in Seoul 2009's Theme Sessions, consists of presentations that are made to search for international collaborating and co-producing partners. LIP aims to search for actual production partners through presentations for co-productions. Projects pitched at LIP are classified according to the stage of project development, i.e. creation, development and distribution. For each project, the idea and production plan will be introduced. Following this, the partners required for domestic and overseas cooperation (actors, choreographers, co-producers, presenters, investors etc.) are recruited openly. This program is hosted along with the Creative Producers’ Network.

	Date: Oct. 16 (Fri), 10:30-12:00
	Venue: Studio Byeol at the National Theater of Korea
	Stage of Project Project Title Speaker Creating Together February 29th Kuong Wa Fun, Erik / Independent Producer(Macau) Looking for - Director or Theatre company, Presenter Botari Kyu CHOI / Producer of AsiaNow(Korea) Looking for - Stage Designer, Multi-media artist and Sound designer & Co-producer or Presenter Developing Together The Maids Kyu CHOI / Producer of AsiaNow(Korea) Looking for - Multi-media artist and Sound designer / Co-producer or Presenter Eu vos liberto (I set you free) Fernanda Lippi / Director of Zikzira Physical Theatre(Brazil) Looking for - Partners (festivals, venues, sources of funding) for its international tour in 2011 & Dancers Fragments of J. Swift by Pappa Tarahumara Seongjoo JOH / Artistic Director of LIG Arts Foundation(Korea) Looking for - Theatre Presenters, Commissioner, Performers(Dancers and Actors) Ionesco's Rhinoceros Mooryang SUNG / Seoul Performing Arts Festival(Korea) Looking for - Distributing Partners etc The Condition of Balance NEO Kim Seng / Independent Producer(Singapore) Looking for - Production Designers (lighting designer, music composer, video artists, etc.) Distributing Together Yellow Monkey NEO Kim Seng / Independent Producer(Singapore) Looking for - Theatre Presenters